In the past few years, Kia Malaysia has done a fabulous job of increasing the number of SC, ensuring there is sufficient parts availability and most importantly, prioritizing customer care. But isn’t that the same formula followed by the Koreans all this while? While we can certainly appreciate a well-designed outer shell by ex-Audi designer Peter Schreyer, Forte’s popularity could not be as great as it is just because of a pretty face. Excellent spec sheet at unbeatable prices. It’s not difficult to understand why the Forte was so successful. The Forte was the underdog and we all love underdog winning stories. But wait, the indelible ink was indeed edible and back in 2012, Kia Malaysia recorded record sales for its Forte model, overthrowing the Civic by over 300 units and the Altis by 1,682 units. Still, there was nothing prestigious or fanciful about their cars … to say that it could top the sales charts is as preposterous as food dye in indelible ink. One buys it either because one didn’t want to get a national car but couldn’t afford a proper Japanese vehicle or in some cases, loved the design (I know a couple of Spectra owners who absolutely adores their ride). High fuel consumption, expensive and rare spare parts, dodgy after sales service with the resale value of a face mask after being used a few days, Kia had to rely on only one aspect to sell its cars affordability. And if that someone tells you that not only is it desirable, it would outsell the Toyota Altis and dethrone the Honda Civic as the best selling non-national C segment vehicle you’d be wondering which alternate universe this nutcase came from. It wasn’t too long ago that anyone suggesting to you that a Korean car can be desirable would be labeled insane.
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